Costumer Value: the Only Way for a Firm to Ensure Success

Business success, like any serious relationship, cannot be based on a single stroke of genius. Rather, it depends on a delicate formula that includes relationship and belonging, through a value proposition customized to the client’s unique needs. “A faithful...

On the relationship between Steve Jobs, George Lucas, anthropologist Joseph Campbell, the crisis facing the cellular companies, and the construction of a myth.  An alternative perspective on value-creating marketing. What is happening to the cellular companies? The crisis facing...

Better to Create Value for the Customers who Stay and Change the Marketing Strategy to Meet Their Needs than to Struggle with the Clients Who get away. Read the full post on Planet Lean: the Lean Global Network Journal....

Apple, the company that once helped its customers soar past their common ways of thinking and imagine that which had yet to be created, is now trailing behind its customers. “Get closer than ever to your customers. So close...

Most organizations today can only dream of receiving the type of enthusiastic support that certain sports teams get from their fans. In order to do that, they need to forget short-termism and put their customers first. Read the full post...

Managers and investors are starting to understand that, in the long term, a company’s success is built on value for the customer and not on marketing manipulations. Read the full post on Planet Lean: the Lean Global Network Journal....